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SCIENTIFIC AND EDUCATIONAL SOCIETY FOR CULTURAL STUDIES
SCIENTIFIC ASSOCIATION OF CULTURE RESEARCHERS

Scientific peer-reviewed electronic periodical
Since 2014

Hypotheses:

THE THEORY OF CULTURE

E.A. Orlova. The anthropological foundations of scientific knowledge

Discussions:

IN SEARCH OF THE MEANING OF HISTORY AND CULTURE (A.Ya. Flier's section)

A.V. Kostin, A.Ya. Flier. Ternary functional model of culture (continued)

N.A. Khrenov. Russian culture at the turn of the XIX–XX centuries: the Gnostic "Renaissance" in the context of symbolism (continued)

V.M. Rozin. Some features of modern art

V.I. Ionesov. Memory of things in images and plots of cultural introspection

Analytics:

CULTURAL REFLECTIONS

A.Ya. Flier. Social and organizational functions of culture

M.I. Kozyakova. The Ancient cosmos and its evolution: ritual, spectacle, entertainment

N.A. Malshina. The post-non-classical paradigm in the study of the Russian cultural industry: A new type of rationality and value system

N.A. Khrenov. A Century later: the tragic experience of Soviet Culture (continued)

Announcement of the next issue

Nikolay Andreevich Khrenov,
Doctor of Philosophy, Professor,
All-Russian State University
of Cinematography named after S.A. Gerasimov,
e-mail: nihrenov@mail.ru

Culture and technology:
from the organ projection of E. Kappa to the objectification of Hegel's spirit
(Semiotic turn in the culture of the twentieth century)
(continued)

Abstract: The article raises the question of the relationship between culture and technology. In this case, technologies should be understood primarily as those media that have appeared since the nineteenth century, i.e. since the appearance of photography as the starting point of invasion into the culture of many languages associated with the dominance of the visual principle. Media in their modern forms, having arisen on the basis of technology, have themselves become the basis of new forms of functioning of art, including artistic experiments. The use of technology for artistic purposes contributes to the awareness of the cultural meaning of technology. To identify this meaning, the article uses both the idea of organ projection existing in the philosophy of technology, and the Hegelian concept of externalization or objectification of the Spirit. Relying on later interpretations of the concept of objectification, the author, when explaining the principle of media operation, reveals its reverse side associated with the effect of alienation, which makes it possible to fix the not always positive consequences of the invasion of technology into culture. The result of the conducted research is the presentation of the situation of technology intrusion into culture in the form of new sign systems or languages. The semiotic analysis used by the author makes it possible to identify those periods in the history of culture that are based on the sign. Semiotic analysis of the successive emergence of different media in the history makes it clear that they are all phases of the formation of a single gestalt, namely, what is now called virtual reality, and previously was usually not taken into account.

Keywords: culture, technology, media, virtual reality, photography, cinema, television, Internet, writing, book printing, externalization, objectification, organ projection, tactility, transcendence, sign, symbol, eidos, simulacrum, modern, postmodern, Plato's cave, Plato, Kapp, Rousseau, Florensky, Hegel, McLuhan, Barbier, Heidegger, Gutenberg, Sandrard, Manovich, Eco, Freud, Sontag, Krauss, Deleuze, semiotic analysis.

[89] Linzbach Ya. Principles of the philosophy of language. Pg., 1916.
[90] Ivanov Vyach. Vs. Aesthetics of Eisenstein // Selected works on the semiotics of cultural history. Vol. 1. M.: School "Languages of Russian culture", 1998, pp. 143-380.
[91] Lotman Yu. Semiotics of cinema and problems of cinema aesthetics. Tallinn. Eesti Raamat Publishing House, 1973.
[92] Barbier F. Decree. op., p. 77.
[93] Ibid., p. 39.
[94] Cit. by: Derrida J. About grammatology. M.: Ad Marginem, 2000, p. 288.
[95] Eisenstein S. Method. In 2 v. Vol. 1. M.: Museum of Cinema. Eisenstein Center, 2002, p. 107.
[96] Barbier F. Decree. op., p. 39.
[97] Cit. by: Derrida J. About grammatology. Decree. op., p. 286.
[98] Eco U. About the method of shaping as a reflection of reality // Eco U. An open work. Form and uncertainty in modern poetics. St. Petersburg: Simposium, 2006, pp. 291-350.
[99] Eco U. An open work. Decree op., p. 336.
[100] Ibid.
[101] Ibid.
[102] Bychkov V. The artistic apocalypse of culture. Stromata of the twentieth century. In 2 vols. 1. M.: "Cultural Revolution", 2008, p. 8.
[103] Kutyrev V. Carried away by progress. Eschatology of life in the technogenic world. St. Petersburg: Aleteya, 2016, 300 p.
[104] Mole. Sociodynamics of culture. M.: Progress, 1973, 401 p.
[105] Derrida J. Decree. op., p. 168.
[106] Eco U. An open work. Decree. op., p. 313
[107] Ibid., p. 316.
[108] Lord A. Storyteller. 1994. Decree. op., p. 157.
[109] Ibid., p. 158.
[110] Eco U. An open work. Decree. op., p. 341.
[111] Virtualistics: existential and epistemological aspects. M.: Progress Tradition, 2001.
[112] McLuhan M. Gutenberg Galaxy. Decree. op., p. 374.
[113] Kuznetsov M. Virtual reality – a technogenic artifact or a network phenomenon // Virtualistics: existential and epistemological aspects. Decree op., p. 67.
[114] Motroshilova N. Civilization and barbarism in the era of global crises. M.: Canon Plus ROOI "Rehabilitation", 2010, 480 p.
[115] Eisenstein S. Selected works in 6 vols. 2. M.: Art, 1964, p. 93.
[116] Berdyaev N. Philosophy of creativity, culture and art. In 2 t, T. 2. M.: Art. 1994. p. 399.
[117] Hwang A. "Cinema is a collective dream of mankind" // Kinovedcheskie zapiski. 1992. No. 16, pp. 166–177.
[118] Schrader P. Transcendental style in cinema: Ozu, Bresson, Dreyer // Kinovedcheskie zapiski. 1997. No. 32, pp. 182-198.
[119] Eisenstein S. Method. In 2 v. V. 1. M.: Museum of Cinema. Eisenstein Center. 2002, p. 323.
[120] Eisenstein S. Decree. op., p. 166.

ISSN 2311-3723

Founder:
OOO «Soglasie» publisher

Publisher:
Scientific Association of Culture Researchers

Official registration № ЭЛ № ФС 77 – 56414 от 11.12.2013

The magazine is indexed:

Issued quarterly in electronic form only

Issue produced by:

Editorial Director
A. Flier

Editor in Chief
T. Glazkova

Head of IT Center
A. Lukyanov

Our banner:

Our e-mail:
cultschool@gmail.com

OUR PARTNERS:

SCIENTIFIC AND EDUCATIONAL SOCIETY FOR CULTURAL STUDIES SCIENTIFIC ASSOCIATION OF CULTURE RESEARCHERS Scientific peer-reviewed electronic periodical Since 2014
	NEW ISSUE ABOUT EDITORS TO AUTORS ARCHIVE	РУС ENG

Hypotheses: THE THEORY OF CULTURE E.A. Orlova. The anthropological foundations of scientific knowledge Discussions: IN SEARCH OF THE MEANING OF HISTORY AND CULTURE (A.Ya. Flier's section) A.V. Kostin, A.Ya. Flier. Ternary functional model of culture (continued) N.A. Khrenov. Russian culture at the turn of the XIX–XX centuries: the Gnostic "Renaissance" in the context of symbolism (continued) V.M. Rozin. Some features of modern art V.I. Ionesov. Memory of things in images and plots of cultural introspection Analytics: CULTURAL REFLECTIONS A.Ya. Flier. Social and organizational functions of culture M.I. Kozyakova. The Ancient cosmos and its evolution: ritual, spectacle, entertainment N.A. Malshina. The post-non-classical paradigm in the study of the Russian cultural industry: A new type of rationality and value system N.A. Khrenov. A Century later: the tragic experience of Soviet Culture (continued) Announcement of the next issue	Nikolay Andreevich Khrenov, Doctor of Philosophy, Professor, All-Russian State University of Cinematography named after S.A. Gerasimov, e-mail: nihrenov@mail.ru Culture and technology: from the organ projection of E. Kappa to the objectification of Hegel's spirit (Semiotic turn in the culture of the twentieth century) (continued) Abstract: The article raises the question of the relationship between culture and technology. In this case, technologies should be understood primarily as those media that have appeared since the nineteenth century, i.e. since the appearance of photography as the starting point of invasion into the culture of many languages associated with the dominance of the visual principle. Media in their modern forms, having arisen on the basis of technology, have themselves become the basis of new forms of functioning of art, including artistic experiments. The use of technology for artistic purposes contributes to the awareness of the cultural meaning of technology. To identify this meaning, the article uses both the idea of organ projection existing in the philosophy of technology, and the Hegelian concept of externalization or objectification of the Spirit. Relying on later interpretations of the concept of objectification, the author, when explaining the principle of media operation, reveals its reverse side associated with the effect of alienation, which makes it possible to fix the not always positive consequences of the invasion of technology into culture. The result of the conducted research is the presentation of the situation of technology intrusion into culture in the form of new sign systems or languages. The semiotic analysis used by the author makes it possible to identify those periods in the history of culture that are based on the sign. Semiotic analysis of the successive emergence of different media in the history makes it clear that they are all phases of the formation of a single gestalt, namely, what is now called virtual reality, and previously was usually not taken into account. Keywords: culture, technology, media, virtual reality, photography, cinema, television, Internet, writing, book printing, externalization, objectification, organ projection, tactility, transcendence, sign, symbol, eidos, simulacrum, modern, postmodern, Plato's cave, Plato, Kapp, Rousseau, Florensky, Hegel, McLuhan, Barbier, Heidegger, Gutenberg, Sandrard, Manovich, Eco, Freud, Sontag, Krauss, Deleuze, semiotic analysis. [89] Linzbach Ya. Principles of the philosophy of language. Pg., 1916. [90] Ivanov Vyach. Vs. Aesthetics of Eisenstein // Selected works on the semiotics of cultural history. Vol. 1. M.: School "Languages of Russian culture", 1998, pp. 143-380. [91] Lotman Yu. Semiotics of cinema and problems of cinema aesthetics. Tallinn. Eesti Raamat Publishing House, 1973. [92] Barbier F. Decree. op., p. 77. [93] Ibid., p. 39. [94] Cit. by: Derrida J. About grammatology. M.: Ad Marginem, 2000, p. 288. [95] Eisenstein S. Method. In 2 v. Vol. 1. M.: Museum of Cinema. Eisenstein Center, 2002, p. 107. [96] Barbier F. Decree. op., p. 39. [97] Cit. by: Derrida J. About grammatology. Decree. op., p. 286. [98] Eco U. About the method of shaping as a reflection of reality // Eco U. An open work. Form and uncertainty in modern poetics. St. Petersburg: Simposium, 2006, pp. 291-350. [99] Eco U. An open work. Decree op., p. 336. [100] Ibid. [101] Ibid. [102] Bychkov V. The artistic apocalypse of culture. Stromata of the twentieth century. In 2 vols. 1. M.: "Cultural Revolution", 2008, p. 8. [103] Kutyrev V. Carried away by progress. Eschatology of life in the technogenic world. St. Petersburg: Aleteya, 2016, 300 p. [104] Mole. Sociodynamics of culture. M.: Progress, 1973, 401 p. [105] Derrida J. Decree. op., p. 168. [106] Eco U. An open work. Decree. op., p. 313 [107] Ibid., p. 316. [108] Lord A. Storyteller. 1994. Decree. op., p. 157. [109] Ibid., p. 158. [110] Eco U. An open work. Decree. op., p. 341. [111] Virtualistics: existential and epistemological aspects. M.: Progress Tradition, 2001. [112] McLuhan M. Gutenberg Galaxy. Decree. op., p. 374. [113] Kuznetsov M. Virtual reality – a technogenic artifact or a network phenomenon // Virtualistics: existential and epistemological aspects. Decree op., p. 67. [114] Motroshilova N. Civilization and barbarism in the era of global crises. M.: Canon Plus ROOI "Rehabilitation", 2010, 480 p. [115] Eisenstein S. Selected works in 6 vols. 2. M.: Art, 1964, p. 93. [116] Berdyaev N. Philosophy of creativity, culture and art. In 2 t, T. 2. M.: Art. 1994. p. 399. [117] Hwang A. "Cinema is a collective dream of mankind" // Kinovedcheskie zapiski. 1992. No. 16, pp. 166–177. [118] Schrader P. Transcendental style in cinema: Ozu, Bresson, Dreyer // Kinovedcheskie zapiski. 1997. No. 32, pp. 182-198. [119] Eisenstein S. Method. In 2 v. V. 1. M.: Museum of Cinema. Eisenstein Center. 2002, p. 323. [120] Eisenstein S. Decree. op., p. 166.	ISSN 2311-3723 Founder: OOO «Soglasie» publisher Publisher: Scientific Association of Culture Researchers Official registration № ЭЛ № ФС 77 – 56414 от 11.12.2013 The magazine is indexed: Issued quarterly in electronic form only *Issue produced by:* Editorial Director A. Flier Editor in Chief T. Glazkova Head of IT Center A. Lukyanov Our banner: Our e-mail: cultschool@gmail.com OUR PARTNERS:

	NEW ISSUE ABOUT EDITORS TO AUTORS ARCHIVE	РУС ENG
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