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Scientific peer-reviewed electronic periodical
Since 2014

Hypotheses:

ANTHROPOLOGY

A.Ya Flier. Human cultural interests

Discussions:

IN SEARCH OF THE MEANING OF HISTORY AND CULTURE (A.Ya. Flier's rubric)

A.Ya. Flier. Analytical commentary on the Normative Theory of Culture

N.A. Khrenov. The Russian Revolution from the point of view of the transitional situation in the history of culture. Rehabilitation of the Imperial complex as a consequence of the period of reaction in the history of the Revolution (continued)

V.M. Rozin. "Self" as a condition and mechanism of personality formation

A.A. Pelipenko. The subject and civilization after the Dualistic Revolution (ending)

Analytics:

CULTURAL REFLECTIONS

A.J. Flier. Returning to the topic of cultural genesis: response to readers' letters

N.A. Khrenov. Culture and Technology: from the organ projection of E. Kappa to the objectification of Hegel's spirit (Semiotic turn in the culture of the twentieth century) (continued)

V.M. Rozin. Renewal of subjectivity: the role of reflection, schemes, meaning formation

V.I. Grachev. Knowledge and understanding in communication processes and other types of communication in modern culture

Announcement of the next issue

Khrenov Nikolay Andreevich,
Doctor of Philosophy, Professor,
All-Russian State University
of Cinematography named after S.A. Gerasimov.
e-mail: nihrenov@mail.ru

Culture and technology:
from the organ projection of E. Kappa to the objectification of Hegel's spirit
(Semiotic turn in the culture of the twentieth century)
(beginning)

Abstract. The article raises the question of the relationship between culture and technology. In this case, technologies should be understood primarily as those media that have appeared since the nineteenth century, i.e. since the appearance of photography as the starting point of invasion into the culture of many languages associated with the dominance of the visual principle. Media in their modern forms, having emerged on the basis of technology, have themselves become the basis of new forms of functioning of art, including artistic experiments. The use of technology for artistic purposes contributes to the awareness of the cultural meaning of technology. To identify this meaning, the article uses both the idea of organ projection existing in the philosophy of technology, and the Hegelian concept of externalization or objectification of the Spirit. Relying on later interpretations of the concept of objectification, the author, when explaining the principle of media operation, reveals its reverse side associated with the effect of alienation, which makes it possible to fix the not always positive consequences of the invasion of technology into culture. The result of the research is the presentation of the situation of technology intrusion into culture in the form of new sign systems or languages. The semiotic analysis used by the author makes it possible to identify those periods in the history of culture that are based on the sign. Semiotic analysis of the successive emergence of different media in the history makes it clear that they are all phases of the formation of a single gestalt, namely, what is now called virtual reality, and previously was usually not taken into account.

Keywords. Culture, technology, media, virtual reality, photography, cinema, television, Internet, writing, book printing, externalization, objectification, organ projection, tactility, transcendence, sign, symbol, eidos, simulacrum, modern, postmodern, Plato's cave, Plato, Kapp, Rousseau, Florensky, Hegel, McLuhan, Barbier, Heidegger, Gutenberg, Sandrard, Manovich, Eco, Freud, Sontag, Krauss, Deleuze, semiotic analysis.

[1] Huizinga Y. Shadows of tomorrow. Man and culture. A darkened world. Essay. St. Petersburg: Ivan Limbach Publishing House, 2010. p. 251.
[2] Ibid. p. 340.
[3] Lovink G. Psychopathology of information overload // Media between magic and technology. M.-Yekaterinburg: Cabinet Scientist, 2014. p. 235.
[4] McLuhan M. Gutenberg Galaxy. The creation of a man of print culture. Kiev: Nika – Center Elga. Dmitry Burago Publishing House, 2003. p. 363.
[5] Plato. Collected works: In 3 vols. Vol. 2. M.: Thought, 1970. p. 216.
[6] McLuhan M. Decree. op. p. 139.
[7] De Wulf M. Medieval philosophy and civilization. Moscow: Centropoligraf, 2014. p. 17.
[8] Barbier F. Gutenberg's Europe. The Book and the invention of Western Art Nouveau (XIII-XVI centuries). Moscow: Gaidar Institute Publishing House, 2018. C. 228.
[9] Ibid., p. 212.
[10] Ibid., p. 174.
[11] Dreyfus H. L. Teleepistemology: the last frontier of Descartes // Virtualistics: existential and epistemological aspects. M.: Progress-Tradition, 2004. p. 104.
[12] Vernan J.-P. The origin of ancient Greek thought. M.; Progress, 1988. p. 57.
[13] Cendrard B. The ABC of Cinema // From the History of French cinema thought. Silent movies. 1911-1933. Moscow: Iskusstvo, 1988. p. 41.
[14] Manovich L. The language of new media. Moscow: Ad Marginem Press, 2018. p. 54.
[15] Ernst V. Media time: concept, archeology, science // Media between magic and technology. M.: Cabinet Scientist, 2014. p. 145.
[16] Ibid.
[17] Rouillet A. Photography between document and contemporary art. St. Petersburg: Cloudberry, 2014. p. 100.
[18] Khrenov N. New visuality as a problem of culture. St. Petersburg: Center for Humanitarian Initiatives, 2019. 416 p.
[19] Manovich L. Decree. Op. C. 37.
[20] Barbier F. Decree. op. C. 482.
[21] Ibid. p. 11.
[22] Manovich L. Decree. op. C. 39.
[23] Heidegger M. Time and Being. Articles and speeches. M.: Republic, 1993. C. 238.
[24] Manovich L. Decree. Op. C. 37.
[25] Ibid.
[26] Rouillet A. Decree, Op. C. 9.
[27] Heidegger M. Decree, Op. C. 230.
[28] Khrenov N. The puppet as a cultural phenomenon: mythological and anthropological aspects // Old and new media: forms, approaches, trends of the twentieth century. Moscow: Publishing Solutions, 2019. 540 p.
[29] Florensky P. Organoprojection // Russian cosmism: An Anthology of philosophical thought. Moscow: Pedagogy Press, 1993. p. 161.
[30] Ibid.
[31] Yampolsky M. The screen as an anthropological prosthesis // New Literary review. 2012. No. 14.
[32] Stepanov M. Gotthard Gunther's "Second" machine, Wilem Flusser's apparatus and transhumanistic optimism // Media: between magic and technology. Moscow: Cabinet Scientist, 2014. p. 250.
[33] Freud Z. Dissatisfaction with culture // Psychoanalysis. Religion. Culture. M.: Renaissance, 1991. pp. 66-134, 89.
[34] McLuhan M. Understanding media: external human extensions. Moscow – Zhukovsky: Canon-press-C, Kuchkovo Field, 2003. p. 69.
[35] Khrenov N. The puppet as a cultural phenomenon: mythological and anthropological aspects. p. 141.
[36] Simmel G. The crisis of culture // Simmel G. Favorites. In 2 vols. Vol. 1. Philosophy of Culture. Moscow: Jurist. 1996. p. 490.
[37] Zedlmayr H. The loss of the middle. M.: Progress-Tradition, Publishing House "Territories of the Future", 2008. 640 p.
[38] Heidegger M. The source of artistic creation // Foreign aesthetics and theory of literature of the XIX-XX centuries. Treatises, articles, essays. Moscow: Moscow University Press, 1987. pp. 264-312, 311.
[39] Eisenstein S. Method: In 2 vols. Vol. 1. Moscow: Museum of Cinema. Eisenstein Center, 2002. p. 107.
[40] Deleuze J. Cinema. M.: Ad Marginem Press, 2016. 560 p.
[41] Orlov A. Virtual reality. M., 1997. p. 196.
[42] From the history of French film thought / Translated from French, preface by S. Yutkevich. M.: Art, 1988. p. 149.
[43] Yampolsky M. Decree. op.
[44] Freud Z. Decree. Op. C. 90.
[45] From the history of French cinema. p. 121.
[46] Ibid., p. 215.

ISSN 2311-3723

Founder:
OOO «Soglasie» publisher

Publisher:
Scientific Association of Culture Researchers

Official registration № ЭЛ № ФС 77 – 56414 от 11.12.2013

The magazine is indexed:

Issued quarterly in electronic form only

Issue produced by:

Editorial Director
A. Flier

Editor in Chief
T. Glazkova

Head of IT Center
A. Lukyanov

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Our e-mail:
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OUR PARTNERS:

SCIENTIFIC AND EDUCATIONAL SOCIETY FOR CULTURAL STUDIES SCIENTIFIC ASSOCIATION OF CULTURE RESEARCHERS Scientific peer-reviewed electronic periodical Since 2014
	NEW ISSUE ABOUT EDITORS TO AUTORS ARCHIVE	РУС ENG

Hypotheses: ANTHROPOLOGY A.Ya Flier. Human cultural interests Discussions: IN SEARCH OF THE MEANING OF HISTORY AND CULTURE (A.Ya. Flier's rubric) A.Ya. Flier. Analytical commentary on the Normative Theory of Culture N.A. Khrenov. The Russian Revolution from the point of view of the transitional situation in the history of culture. Rehabilitation of the Imperial complex as a consequence of the period of reaction in the history of the Revolution (continued) V.M. Rozin. "Self" as a condition and mechanism of personality formation A.A. Pelipenko. The subject and civilization after the Dualistic Revolution (ending) Analytics: CULTURAL REFLECTIONS A.J. Flier. Returning to the topic of cultural genesis: response to readers' letters N.A. Khrenov. Culture and Technology: from the organ projection of E. Kappa to the objectification of Hegel's spirit (Semiotic turn in the culture of the twentieth century) (continued) V.M. Rozin. Renewal of subjectivity: the role of reflection, schemes, meaning formation V.I. Grachev. Knowledge and understanding in communication processes and other types of communication in modern culture Announcement of the next issue	Khrenov Nikolay Andreevich, Doctor of Philosophy, Professor, All-Russian State University of Cinematography named after S.A. Gerasimov. e-mail: nihrenov@mail.ru Culture and technology: from the organ projection of E. Kappa to the objectification of Hegel's spirit (Semiotic turn in the culture of the twentieth century) (beginning) Abstract. The article raises the question of the relationship between culture and technology. In this case, technologies should be understood primarily as those media that have appeared since the nineteenth century, i.e. since the appearance of photography as the starting point of invasion into the culture of many languages associated with the dominance of the visual principle. Media in their modern forms, having emerged on the basis of technology, have themselves become the basis of new forms of functioning of art, including artistic experiments. The use of technology for artistic purposes contributes to the awareness of the cultural meaning of technology. To identify this meaning, the article uses both the idea of organ projection existing in the philosophy of technology, and the Hegelian concept of externalization or objectification of the Spirit. Relying on later interpretations of the concept of objectification, the author, when explaining the principle of media operation, reveals its reverse side associated with the effect of alienation, which makes it possible to fix the not always positive consequences of the invasion of technology into culture. The result of the research is the presentation of the situation of technology intrusion into culture in the form of new sign systems or languages. The semiotic analysis used by the author makes it possible to identify those periods in the history of culture that are based on the sign. Semiotic analysis of the successive emergence of different media in the history makes it clear that they are all phases of the formation of a single gestalt, namely, what is now called virtual reality, and previously was usually not taken into account. Keywords. Culture, technology, media, virtual reality, photography, cinema, television, Internet, writing, book printing, externalization, objectification, organ projection, tactility, transcendence, sign, symbol, eidos, simulacrum, modern, postmodern, Plato's cave, Plato, Kapp, Rousseau, Florensky, Hegel, McLuhan, Barbier, Heidegger, Gutenberg, Sandrard, Manovich, Eco, Freud, Sontag, Krauss, Deleuze, semiotic analysis. [1] Huizinga Y. Shadows of tomorrow. Man and culture. A darkened world. Essay. St. Petersburg: Ivan Limbach Publishing House, 2010. p. 251. [2] Ibid. p. 340. [3] Lovink G. Psychopathology of information overload // Media between magic and technology. M.-Yekaterinburg: Cabinet Scientist, 2014. p. 235. [4] McLuhan M. Gutenberg Galaxy. The creation of a man of print culture. Kiev: Nika – Center Elga. Dmitry Burago Publishing House, 2003. p. 363. [5] Plato. Collected works: In 3 vols. Vol. 2. M.: Thought, 1970. p. 216. [6] McLuhan M. Decree. op. p. 139. [7] De Wulf M. Medieval philosophy and civilization. Moscow: Centropoligraf, 2014. p. 17. [8] Barbier F. Gutenberg's Europe. The Book and the invention of Western Art Nouveau (XIII-XVI centuries). Moscow: Gaidar Institute Publishing House, 2018. C. 228. [9] Ibid., p. 212. [10] Ibid., p. 174. [11] Dreyfus H. L. Teleepistemology: the last frontier of Descartes // Virtualistics: existential and epistemological aspects. M.: Progress-Tradition, 2004. p. 104. [12] Vernan J.-P. The origin of ancient Greek thought. M.; Progress, 1988. p. 57. [13] Cendrard B. The ABC of Cinema // From the History of French cinema thought. Silent movies. 1911-1933. Moscow: Iskusstvo, 1988. p. 41. [14] Manovich L. The language of new media. Moscow: Ad Marginem Press, 2018. p. 54. [15] Ernst V. Media time: concept, archeology, science // Media between magic and technology. M.: Cabinet Scientist, 2014. p. 145. [16] Ibid. [17] Rouillet A. Photography between document and contemporary art. St. Petersburg: Cloudberry, 2014. p. 100. [18] Khrenov N. New visuality as a problem of culture. St. Petersburg: Center for Humanitarian Initiatives, 2019. 416 p. [19] Manovich L. Decree. Op. C. 37. [20] Barbier F. Decree. op. C. 482. [21] Ibid. p. 11. [22] Manovich L. Decree. op. C. 39. [23] Heidegger M. Time and Being. Articles and speeches. M.: Republic, 1993. C. 238. [24] Manovich L. Decree. Op. C. 37. [25] Ibid. [26] Rouillet A. Decree, Op. C. 9. [27] Heidegger M. Decree, Op. C. 230. [28] Khrenov N. The puppet as a cultural phenomenon: mythological and anthropological aspects // Old and new media: forms, approaches, trends of the twentieth century. Moscow: Publishing Solutions, 2019. 540 p. [29] Florensky P. Organoprojection // Russian cosmism: An Anthology of philosophical thought. Moscow: Pedagogy Press, 1993. p. 161. [30] Ibid. [31] Yampolsky M. The screen as an anthropological prosthesis // New Literary review. 2012. No. 14. [32] Stepanov M. Gotthard Gunther's "Second" machine, Wilem Flusser's apparatus and transhumanistic optimism // Media: between magic and technology. Moscow: Cabinet Scientist, 2014. p. 250. [33] Freud Z. Dissatisfaction with culture // Psychoanalysis. Religion. Culture. M.: Renaissance, 1991. pp. 66-134, 89. [34] McLuhan M. Understanding media: external human extensions. Moscow – Zhukovsky: Canon-press-C, Kuchkovo Field, 2003. p. 69. [35] Khrenov N. The puppet as a cultural phenomenon: mythological and anthropological aspects. p. 141. [36] Simmel G. The crisis of culture // Simmel G. Favorites. In 2 vols. Vol. 1. Philosophy of Culture. Moscow: Jurist. 1996. p. 490. [37] Zedlmayr H. The loss of the middle. M.: Progress-Tradition, Publishing House "Territories of the Future", 2008. 640 p. [38] Heidegger M. The source of artistic creation // Foreign aesthetics and theory of literature of the XIX-XX centuries. Treatises, articles, essays. Moscow: Moscow University Press, 1987. pp. 264-312, 311. [39] Eisenstein S. Method: In 2 vols. Vol. 1. Moscow: Museum of Cinema. Eisenstein Center, 2002. p. 107. [40] Deleuze J. Cinema. M.: Ad Marginem Press, 2016. 560 p. [41] Orlov A. Virtual reality. M., 1997. p. 196. [42] From the history of French film thought / Translated from French, preface by S. Yutkevich. M.: Art, 1988. p. 149. [43] Yampolsky M. Decree. op. [44] Freud Z. Decree. Op. C. 90. [45] From the history of French cinema. p. 121. [46] Ibid., p. 215.	ISSN 2311-3723 Founder: OOO «Soglasie» publisher Publisher: Scientific Association of Culture Researchers Official registration № ЭЛ № ФС 77 – 56414 от 11.12.2013 The magazine is indexed: Issued quarterly in electronic form only *Issue produced by:* Editorial Director A. Flier Editor in Chief T. Glazkova Head of IT Center A. Lukyanov Our banner: Our e-mail: cultschool@gmail.com OUR PARTNERS:

	NEW ISSUE ABOUT EDITORS TO AUTORS ARCHIVE	РУС ENG
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